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Stan Peal Copywright Portfolio

I've been writing copy for two decades, shaped by a theatrical sense of humor and a clear understanding of engagement and connection.
Specializing in commercial advertising copy for broadcast, digital and web, promotional copy for social, website and bochures, and event scripting for award and corporate events.
My experience includes 12 years as a writer/producer for television, 3 years as marketing associate for a non-profit organization and 3 years as a freelance writer and social media advisor.
Starting out as a comedy sketch writer and a playwright, I learned early that collaboration, brutal editing and an empathetic sense of story are the building blocks of effective copy.

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Samples:
(Commercials for broadcast and digital - Flying Ace Productions/WSPA Spartanburg)
“Stan brought ideas to us fast, from a completely fresh angle. His work is innovative and unexpected.”
- Michael Greenspon, Greenspon Advertising
Sample:
(Charlotte Checkers 2006-2007 Commercial Campaign – Winner Golden Addy)
“The consummate storyteller.”
- Rick Bush, Senior Vice President, Arts and Science Council of Charlotte-Mecklenburg
Sample:
(ASC 2007 Celebration of Creativity – Event Script)
“Stan created truly interesting characters with a variety of voices. Excellent work, flexibility and a quick turnaround.”
- Lisa Gray, Executive Director, Charlotte Trolley Inc.
Samples:
(History On Call – Audio Scripting) - [link pending](Edward Dilworth Latta – Historic Biography Scripting) - [link pending]
“Stan did an amazing job for us. We could not be happier with the outcome… so far and above everything we expected.”
- Rick Fitts, Tribble Creative Group
Samples:
(Junior Achievement 2007 Business Hall of Fame – Event Script) - [link pending](Carolina Thread Trail – Event Song Lyrics) - [link pending](Levine Children’s Hospital – Grand Opening Song Lyrics) - [link pending]
“The guy’s a genius.”
– Patrick McClean, GoodWordsRightOrder
Samples:
(GE Antares – Ad Headlines) - [link pending](Patterson Pope – Brochure Content and Headlines) - [link pending]

awards:

• Golden Addy Award, Best of the Best 2007, Charlotte Checkers “Animal” Campaign• Commonweal Theatre Company Commission/Residency, Lanesboro, MN 2007• EST/Sloan Foundation Commission, Ensemble Studio Theatre, NY 2003• ASC/NC Arts Council Regional Artists Grant, Charlotte NC 2002 • Winner, Audience Favorite (“Golden Pineapple”), 2006 Bad Musicals Festival, New York• Named Charlotte Observer “Artist to Watch in 2004”• Winner “Best New Play” for original work in 2003 by Creative Loafing Magazine

Publications:

• Charlotte Observer, August 20, 2005 “Charlotte Performers Report from the Fringe”• Charlotte Observer, December 30, 2006 “Another New Year’s Eve”• CNCPA Monologues and Scenes for Student Actors - 2005 contributor
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